Marketing Manager

This is why you want to work as a Marketing Manager at Velder

• You will lead an experienced team of Product, Brand, and Innovation Managers (8 FTE).
• You will have the opportunity to make an impact through marketing activities for a wide range of brands and concepts across various sales channels such as supermarkets, specialty cheese shops, and foodservice.
• You will be part of the Commercial Team and hold ultimate responsibility for the development and excellent execution of strategic and tactical marketing plans.
• You are the key link in turning the strength of the supply chain into commercial value.

This is what you’re going to do

• Develop and implement data-driven strategic marketing plans (12Q) for consumer usage moments (lunch and happy hour) and detailed annual plans.
• Build a strong long-term innovation pipeline focused on impulse, quality, and sustainability.
• Build strong (retailer) brands by implementing the How-Brands-Grow methodology.
• Identify the right impactful marketing initiatives for priority channels, regions, and customers in close coordination with the Commercial Team.
• Develop Corporate, Brand Communication, and Event strategies (BtL & AtL).
• Implement continuous improvement opportunities for communication materials, tools, processes, and external agencies, based on effectiveness evaluations.
• Lead, coach, and develop the team.
• Manage marketing A&P budget allocation, reporting, and adjustments.

This is where you will work

Our employees are the heart of Velder; it is where the love for cheese comes together. We express this love in everything we do. From our farmers to our staff, and from our customers to our consumers, they all know what it takes to deliver quality and recognize passion.

With over 2,500 different types of Dutch and international cheeses in stock, our 450 employees create millions of moments of happiness for consumers both at home and abroad every day. Enhanced with knowledge and inspiration, we cater to the food experience of a wide variety of customers across diverse sales channels. We do this from an autonomous position within Royal FrieslandCampina.